We take great pride in our team’s fresh thinking.


Our team deliver tailored solutions to suit your needs, and your budget.

We work with both generic and specialist pharmaceutical companies, each facing unique challenges, and each striving to achieve launch excellence – that’s why they choose us.

Innovative Edge was established in 2004 but our passion for launch goes back even further. Determined to find a better approach to launch, Steve began bringing his fresh insight, and a relentless drive to innovate, to partners looking for a competitive edge in pre and post launch pharma.

Today our culture of innovation and excellence has created our market leading launch excellence platform, award winning partnerships, and countless launch success stories for our clients.

Our expertise helps you plan for success and our platform ensures you achieve it.

Leadership Team

Innovative Edge’s leadership team draw on decades of experience in the pharma, consultancy, and digital industries to deliver the very best solutions for our clients.

Steve’s depth of experience, blended to his innovative and creative approach inspires clients and delivers meaningful value.

Steve Marsh


With extensive project management experience, Helen ensures the smooth running of our collaborative projects.

Helen Marsh

Director of Operations

Always on the cutting edge, George’s passion for technology and user experience design drives our digital platforms forward.

George Hammerton

Digital Director

Vanessa thrives when forging strong customer relationships, ensuring the highest quality customer service.

Vanessa Larney

Client Services Manager

30+ year’s experience has perfected Jean’s ability to coach and develop teams to reach their full potential, a critical asset when launching brands.

Jean Coke

Head of Talent & Leadership Development

When she isn’t co-ordinating with our international client base, Ana manages the strategic planning and development of IE’s Ignite platform.

Ana Lynch

Project Manager

With 20+ years in senior commercial roles, Laura is passionate about working with organisations and leaders to unlock their full potential.

Laura Cunningham

Senior Consultant

Resident design and usability expert, Liam crafts the beautiful user interfaces for the digital tools our customers love.

Liam Moody

Head of User Interface Design

Oliver oversees development of IE’s Ignite platform, utilising his 20+ years experience in delivering high end digital solutions.

Oliver Lynch

Technical Architect

With a degree in Biomedical Science, Cat has a passion for science and a comprehensive understanding of the key aspects of new product launches.

Cat Hammerton

Marketing Executive

As a focussed business development manager, Cath is passionate about engaging in discussions about launch capabilities.

Cath Davis

Business Development Manager

Tom is always up for a chat to find out how IE can help simplify your plan, platform and people capabilities to help drive a successful launch.

Tom Clarke

Business Development Manager

As an experienced bookkeeper, Marie ensures all of IE’s financial records are up to date.

Marie Gamage


Our Beliefs

We believe that successfully launching new treatments is good for the world.

We believe that there are better ways to launch new drugs faster, more effectively, more profitably, getting new treatments into more patients’ hands sooner.

We also believe that simple is powerful. It’s about doing more with less, being more comprehensive but far less complicated; resulting in greater productivity, faster action, and a measurable impact for the business.

Ultimately we believe that by helping our clients as partners, focussing on best practice sharing within a simple, powerful platform which is easy to use makes our clients more successful, is easy to use makes our clients more successful and the world a happier, healthier place.

Join Us

We’re always looking for awesome people with great talent, driven to do their best and be part of an ambitious team.

We work hard, we play hard, and everything we do is about launch excellence.

If you think you’d make Innovative Edge even better, get in touch at join@innovative-edge.com