5 Dos and Don’ts in the World of KPIs

jason team photo

Earlier this month we discussed the value of Key Performance Indicators (KPIs) with Jason Bryant. Now he returns to share his top 5 ‘dos and don’ts’ for you to get to grips with KPIs. 1. Remember the K!  By stepping... Read Post

August 31, 2016 2:00 pm

The Journey from Launch Strategy to Launch Excellence

Living Launch Excellence Steve Marsh Opportunities for a successful launch strategy

Last month we talked to IE’s CEO, Steve Marsh about the missed opportunities seen during a launch and we wanted to follow this up with a discussion on how an organisation with little to no experience of launching a brand... Read Post

July 1, 2016 4:13 pm

Health Check and Key Performance Tracking

health check and performance tracking

At IE, one of the things we do is collaborate with clients on assessing the health of their launch plans and setting relevant trackable KPIs (Key Performance Indicators.) This process starts with a health check, assessing the engagement of launch... Read Post

May 20, 2016 2:09 pm

Living Launch Excellence – An Interview with Steve Marsh

Living Launch Excellence Steve Marsh Opportunities for a successful launch strategy

To round off our series of blogs about Living Launch Excellence, I managed to pin down our CEO to get his thoughts on where it all started and to ask him some of your questions. “So, why Launch Excellence for IE... Read Post

April 29, 2016 2:44 pm

Living Launch Excellence – IE’s Approach

IE’s approach Innovation Inspiration Creativity Ideas Progress Innovate pharma digital launch platform

To round up our series on Living Launch Excellence, which has included us starting to define Launch Excellence, exploring it’s origins and why it has become such an important element of the industry, I wanted to let you know IE’s... Read Post

April 4, 2016 3:47 pm