Is the Trend of Fitness Apps Healthy?

healthcare technology

As the Winter nights draw in, it is all the more tempting to stay in, cuddle up on the sofa with a blanket and a big mug of hot chocolate. However, one of the best ways to keep your energy... Read Post

November 2, 2016 6:23 pm

Passionate About Launch

listening to industry experts passionate about launch

Our Business Development Manager Krys has recently returned from attending ESMO 2016 in Copenhagen. As soon as he came into the office he wanted to share all the things he had learnt from fascinating discussions from industry experts. He shares... Read Post

October 21, 2016 2:57 pm

5 Dos and Don’ts in the World of KPIs

jason team photo

Earlier this month we discussed the value of Key Performance Indicators (KPIs) with Jason Bryant. Now he returns to share his top 5 ‘dos and don’ts’ for you to get to grips with KPIs. 1. Remember the K!  By stepping... Read Post

August 31, 2016 2:00 pm

The Journey from Launch Strategy to Launch Excellence

Living Launch Excellence Steve Marsh Opportunities for a successful launch strategy

Last month we talked to IE’s CEO, Steve Marsh about the missed opportunities seen during a launch and we wanted to follow this up with a discussion on how an organisation with little to no experience of launching a brand... Read Post

July 1, 2016 4:13 pm

Health Check and Key Performance Tracking

health check and performance tracking

At IE, one of the things we do is collaborate with clients on assessing the health of their launch plans and setting relevant trackable KPIs (Key Performance Indicators.) This process starts with a health check, assessing the engagement of launch... Read Post

May 20, 2016 2:09 pm