The Thinking Behind User Experience Design

scissors in plastic, hard to get into, wrapping

George Hammerton, IE’s Digital Director, is always thinking about how we can continue ensuring our digital platform Ignite gives our clients a great user experience. So when he comes across an experience such as the one he describes below, it gets... Read Post

April 26, 2016 4:06 pm

The Importance of the Customer Experience

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During the Christmas break both my washing machine and tumble dryer decided to break down. Both on separate days, causing their own back-up of laundry especially as we have a 9-month old baby in the household. Neither appliance had a... Read Post

January 20, 2016 3:13 pm

New Year, New Launch!

Launch Readiness Healthcheck

Happy New Year and Welcome to 2016. Hopefully you have all started to settle down into the new year by now… Is one of your New Year’s resolutions to achieve a main goal within your career this year? Launch a... Read Post

January 17, 2016 3:19 pm

How do you get the perfect roast potato?

brand launch recipe roast potato comparison

Over the Christmas period I’m sure that everyone has had their fill of roast potatoes but have you ever considered how a roast potato can be considered as similar to a brand launch in pharma? No? Well let’s run with... Read Post

January 11, 2016 10:46 am

An Introduction to IE

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Here at Innovative Edge we are constantly learning from each other’s expertise and we wanted to share some of these with you! Over the next few months we will be introducing the members of our team and each of their... Read Post

January 6, 2016 4:19 pm