The Power of Visualisation!

eye visualising

What do you find more powerful – to explain the warmth of the sun or feel it? To discuss the innovation of new technologies or see them first hand? Have you ever had to explain a passion of yours and... Read Post

July 28, 2016 4:25 pm

IE’s Launch Readiness Healthcheck

ie logo

Assessing your launch plans and launch team effectiveness is usually a process which can be time-consuming and overwhelming. For a team that has deadlines and targets to meet, any time out to reflect may not seem valuable. However, taking a... Read Post

June 17, 2016 12:16 pm

Missed opportunities for a successful launch

Living Launch Excellence Steve Marsh Opportunities for a successful launch strategy

We are welcoming IE’s CEO Steve back to continue our discussion, delving into the details of Living Launch Excellence. Last time we covered why IE started with the focus on Launch Excellence and how IE collaborates with clients through a... Read Post

May 26, 2016 2:55 pm

The Thinking Behind User Experience Design

scissors in plastic, hard to get into, wrapping

George Hammerton, IE’s Digital Director, is always thinking about how we can continue ensuring our digital platform Ignite gives our clients a great user experience. So when he comes across an experience such as the one he describes below, it gets... Read Post

April 26, 2016 4:06 pm

The Importance of the Customer Experience

jason team photo

During the Christmas break both my washing machine and tumble dryer decided to break down. Both on separate days, causing their own back-up of laundry especially as we have a 9-month old baby in the household. Neither appliance had a... Read Post

January 20, 2016 3:13 pm