How do you solve a problem like…Global Tracking?
Through our series of blogs describing how the design of IE’s global pharma launch management platform, Ignite can support each level of stakeholder throughout the launch lifecycle, we have talked about the need for clarity of local users and how to... Read Post
August 24, 2016 9:00 amHow do you solve a problem like…regional engagement?
Last time we discussed just a few of the features of IE’s pharma launch management tool, Ignite. Those features were designed by our team, while keeping in mind the clarity needed, for local country users to execute a successful product launch. However,... Read Post
August 3, 2016 3:18 pmHow do you solve a problem like… local clarity?
We previously shared our Digital Director, George’s frustrating user experience of attempting to free a pair of scissors from its plastic packaging. This week, we would like to share a more positive story of the thought that goes into design... Read Post
July 7, 2016 12:30 pmGlockenspiel, Bratwurst and Networking
My recent trip to Munich for the European Congress of Endocrinology opened my eyes to the timeliness, precision and beauty of Germany. The trains were on time, the food was amazing (Sauerkraut and sausages again please) and the Glockenspiel in... Read Post
June 9, 2016 4:03 pmAn Englishman Abroad
It is this time of year that I make my annual pilgrimage to possibly the place I’d have chosen to live in if things had turned out differently; Barcelona. The main reason I go around now is the big ‘eye... Read Post
April 1, 2016 11:20 am