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Marketing Plan: 5 Building Blocks for Certain Launch Success

man looking at ideas board

Marketing Plan: Galvanising the Local Organization to Ensure Launch Success In the penultimate instalment of our 5 Building Blocks for Certain Launch Success blog series we discuss the key activity of your Marketing Plan. In our experience, the marketing plan is... Read Post

November 23, 2016 5:30 pm

“Efficiency is doing things right; effectiveness is doing the right things”

Launch effectiveness article in pme the new launch paradigm by kaush gandhi

As a team who is passionate about Launch Excellence, IE understand that one step along the journey to achieving a state of Launch Excellence, includes a foundation of Launch effectiveness. With this topic in mind, the IE team wish to share with... Read Post

November 17, 2016 4:40 pm

KPIS: 5 Building Blocks for Certain Launch Success

graph showing alternate ways of comparing data

KPIs: Understanding What is, and is Not Important When Delivering Local Launch Success Today, we discuss the 3rd topic in our 5 Building Blocks to Launch Success series; key performance indicators (KPIs). KPIs are an important industry buzzword, but IE would... Read Post

October 27, 2016 6:00 pm

Launch Planning: 5 Building Blocks for Certain Launch Success

launch planning framework

Making it Happen – In the 2nd blog of our 5 building blocks for certain launch success series, we bring attention to the need for effective launch planning. Launch planning may be seen by some as a mundane task, as... Read Post

October 6, 2016 2:40 pm

Forecast: 5 Building Blocks for Certain Launch Success

forecast first building block

Forecast – the first of our 5 building blocks to launch success In today’s uncertain times, we are challenged to launch and launch well. At IE we know that delivering a successful local launch requires juggling resources and ensuring key... Read Post

September 30, 2016 1:11 pm