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Assess your launch capabilities with LEx Catalyst

While the leaves may be starting to fall off the trees, IE is still blooming. Budding a new product and gaining a new starter to help head it up. My name is Holly D’Arcy and not only am I super... Read Post

October 2, 2017 4:12 pm

Predicting the Future

trends in healthcare predicting the future

At the beginning of each year there are many blogs which look back on the trends of the previous year. There are also those which try and look forward to predict the trends of the coming year. But, what are... Read Post

January 31, 2017 4:30 pm

Insights: 5 Building Blocks for Certain Launch Success

magnification of book

This week we reach the final of our 5 Building Blocks for Certain Launch Success, where we discuss insights and the power of truly understanding our customers, market and or competitors. A key launch capability is the capturing, understanding and applying... Read Post

December 8, 2016 6:37 pm

Marketing Plan: 5 Building Blocks for Certain Launch Success

man looking at ideas board

Marketing Plan: Galvanising the Local Organization to Ensure Launch Success In the penultimate instalment of our 5 Building Blocks for Certain Launch Success blog series we discuss the key activity of your Marketing Plan. In our experience, the marketing plan is... Read Post

November 23, 2016 5:30 pm

“Efficiency is doing things right; effectiveness is doing the right things”

Launch effectiveness article in pme the new launch paradigm by kaush gandhi

As a team who is passionate about Launch Excellence, IE understand that one step along the journey to achieving a state of Launch Excellence, includes a foundation of Launch effectiveness. With this topic in mind, the IE team wish to share with... Read Post

November 17, 2016 4:40 pm