Bringing you IE’s launch expertise with our Launch Readiness Healthcheck

Launch expertise Launch Readiness Healthcheck

Through IE’s 12+ years of collaborating on launches, our team have identified three key areas that drive launch readiness; Plan, Platform and People. IE have dug deeper to understand what embodies excellence in each area, and utilised our launch expertise to... Read Post

May 10, 2017 11:29 am

Insights: 5 Building Blocks for Certain Launch Success

magnification of book

This week we reach the final of our 5 Building Blocks for Certain Launch Success, where we discuss insights and the power of truly understanding our customers, market and or competitors. A key launch capability is the capturing, understanding and applying... Read Post

December 8, 2016 6:37 pm

Marketing Plan: 5 Building Blocks for Certain Launch Success

man looking at ideas board

Marketing Plan: Galvanising the Local Organization to Ensure Launch Success In the penultimate instalment of our 5 Building Blocks for Certain Launch Success blog series we discuss the key activity of your Marketing Plan. In our experience, the marketing plan is... Read Post

November 23, 2016 5:30 pm

“Efficiency is doing things right; effectiveness is doing the right things”

Launch effectiveness article in pme the new launch paradigm by kaush gandhi

As a team who is passionate about Launch Excellence, IE understand that one step along the journey to achieving a state of Launch Excellence, includes a foundation of Launch effectiveness. With this topic in mind, the IE team wish to share with... Read Post

November 17, 2016 4:40 pm

KPIS: 5 Building Blocks for Certain Launch Success

graph showing alternate ways of comparing data

KPIs: Understanding What is, and is Not Important When Delivering Local Launch Success Today, we discuss the 3rd topic in our 5 Building Blocks to Launch Success series; key performance indicators (KPIs). KPIs are an important industry buzzword, but IE would... Read Post

October 27, 2016 6:00 pm