Follow industry news, trends and our thoughts on our blog.

It’s the Most Wonderful Time of the Year!

team bowling at christmas party

As we mentioned in last week’s blog, this week we bring you the latest instalment of our team activities, bowling! This week was our IE Christmas Party, and having been inspired by last week’s Christmas Jumper day some of the... Read Post

December 22, 2016 12:41 pm

IE’s 2016 Yearly Roundup!

christmas jumper day at the office by the tree

As it rolls towards Christmas, as well as having festive fun, it is always a good time to look back on the year and look forward to what next year could bring! Here at IE, the team has reflected on... Read Post

December 16, 2016 11:56 am

Insights: 5 Building Blocks for Certain Launch Success

magnification of book

This week we reach the final of our 5 Building Blocks for Certain Launch Success, where we discuss insights and the power of truly understanding our customers, market and or competitors. A key launch capability is the capturing, understanding and applying... Read Post

December 8, 2016 6:37 pm

Marketing Plan: 5 Building Blocks for Certain Launch Success

man looking at ideas board

Marketing Plan: Galvanising the Local Organization to Ensure Launch Success In the penultimate instalment of our 5 Building Blocks for Certain Launch Success blog series we discuss the key activity of your Marketing Plan. In our experience, the marketing plan is... Read Post

November 23, 2016 5:30 pm

“Efficiency is doing things right; effectiveness is doing the right things”

Launch effectiveness article in pme the new launch paradigm by kaush gandhi

As a team who is passionate about Launch Excellence, IE understand that one step along the journey to achieving a state of Launch Excellence, includes a foundation of Launch effectiveness. With this topic in mind, the IE team wish to share with... Read Post

November 17, 2016 4:40 pm