Blog

Follow industry news, trends and our thoughts on our blog.

The Thinking Behind User Experience Design

scissors in plastic, hard to get into, wrapping

George Hammerton, IE’s Digital Director, is always thinking about how we can continue ensuring our digital platform Ignite gives our clients a great user experience. So when he comes across an experience such as the one he describes below, it gets... Read Post

April 26, 2016 4:06 pm

Introducing IE’s New Team Member – Krys Nowak

krys team photo

At IE we like to think of ourselves as a multi-cultural organisation. So when our team interviewed Krys in Paris for the role of Business Development Manager and learnt that he was an Aussie with a Polish heritage, they thought... Read Post

April 11, 2016 10:00 am

Living Launch Excellence – IE’s Approach

IE’s approach Innovation Inspiration Creativity Ideas Progress Innovate pharma digital launch platform

To round up our series on Living Launch Excellence, which has included us starting to define Launch Excellence, exploring it’s origins and why it has become such an important element of the industry, I wanted to let you know IE’s... Read Post

April 4, 2016 3:47 pm

An Englishman Abroad

beach in barcelona with sea

It is this time of year that I make my annual pilgrimage to possibly the place I’d have chosen to live in if things had turned out differently; Barcelona.  The main reason I go around now is the big ‘eye... Read Post

April 1, 2016 11:20 am

Living Launch Excellence – Why is Launch Excellence Important?

animated image showing cycle of create, launch, refine and research, parts of Launch Excellence

In this blog series so far, we have offered you a history lesson of the term Launch Excellence, tried to define it and also compared the term to other common terminology used within the industry. But, why write a whole series... Read Post

March 24, 2016 10:41 am